Launched in 2001, was the brainchild of Tracy Hoogenboom. After getting toe rings in the mid 1990's at an art fair, she was contemplating business ideas and bought the name When a friend said, "Hey, when are you gonna start that business so I can buy some toe rings?" she decided to give it a go. While raising four kids, Tracy originally set up the business on a ping pong table in an unfinished Colorado basement. Thirteen years later and now in San Clemente, CA., the business continues to grow. In 2014, processed over 3,700 orders from 18 countries. We love what we do and the joy it brings our customers!

Over the years, we have had a lot of great employees: Emily, Chelsea, Lisa, Valina, Joy, Megan, Kelly and Mekenzie. Brandon has been known to do some great photo work, graphic design, and artistic touches for the web site.

Our customers are amazing and we enjoy the calls, emails, and comments we get on Facebook. People tell us they have searched high and low and when they find us, it's like hitting a pot of gold. We send a special thanks to our customers who come back year after year. We realize there are other choices out there, but we strive to give a little extra, go beyond what's expected, and commit to excellence in customer service. We also work hard to offer new styles, and change things up every season. By the way, we just read the big trend for 2015 is yellow gold! 

With thousands of happy customers, we hope you will join the many (women AND men) who have discovered and become happy, life long toe-ring wearers!
(877) TOE-RING
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