After getting toe rings in the mid 1990's at an art fair, I was contemplating business ideas and bought the name for $7.99. When a friend said, "Hey, when are you gonna start that business so I can buy some toe rings?" I decided to give it a go. While raising four kids, we originally set up the business on a ping pong table in an unfinished Colorado basement. Fifteen years later and now in San Clemente, CA., the business continues to grow. In 2015, processed over 3,051 orders from 18 countries. We love what we do and the joy it brings our customers!

Over the years, we have had a lot of great employees: Emily, Chelsea, Lisa, Valina, Joy, Megan, Kelly and Mekenzie. Brandon has been known to do some great photo work, graphic design, and artistic touches for the web site.

Our customers are amazing and we enjoy the calls, emails, and comments we get on Facebook. People tell us they have searched high and low and when they find us, it's like hitting a pot of gold. We send a special thanks to our customers who come back year after year. We realize there are other choices out there, but we strive to give a little extra, go beyond what's expected, and commit to excellence in customer service. We also work hard to offer new styles, and change things up every season. By the way, we just read the big trend for 2016 is rose gold!  It's back!

With thousands of happy customers, we hope you will join the many (women AND men) who have discovered and become happy, life long toe-ring wearers!


A lot of people have asked about the meaning of toe rings...There is no meaning or right or wrong toe to wear them on. Whatever your personal style, you can wear them on any toe, right or left.

As symbol of being married, people in India wear toe rings. Toe rings are called “bichiya” (in Hindi), “mettelu” (in Telugu) and “metti” (in Tamil). Such rings are usually made of pure silver or gold. They are always worn in pairs on the second toe of both feet. At the wedding, the bride places one foot at a time on the sacred stone called the "ami kal" (cleansing) and her foot is also decorated with dots or "kungum bottus". The husband then places the toe ring on the second toe of each foot. This symbolizes the husband honoring his bride's purity. Kind of a nice tradition!
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